OOH, Brand Acts, Radio

Choose Chicago partnered with the Chicago Cultural Affairs Department for this fall campaign to launch Theater Season, driving Chicagoans and visitors alike back to theaters and the arts around Chicago.

UPDATE FROM PRIYOSHI’S WORDING

With two brand acts featuring the cast of Hamilton and This Must Be The Entrance to Heaven, a social campaign, theatrical billboards, and a cameo from the Mayor himself, we put Chicago into a theatrical state of mind to launch Theater Season.

With the cast of Hamilton, we interrupted Chicago's Mayor, Brandon Johnson's, meeting. Hamilton and Burr jumped on his desk and declared that the mayor sign our scroll, filled with 150 shows across Chicago. Mayor Brandon Johnson then declared that it is officially theater season!