Choose Chicago + DCASE, It’s Theater Season 360 Campaign

Colorful theater posters with bold text announcing the upcoming season for a theater, featuring themes like horror character, all season long, spring summer, theater air, hello summer, and fall winter. Each poster includes QR codes, logos, and a yellow banner with a call to action.
Two people wearing blue boxing gloves, touching fists in a gesture of sportsmanship.
Three men standing in a government chamber behind a green banner that reads 'It's Titer Season'. The man in the middle is standing behind a podium, wearing a blue suit and glasses, smiling. The man on the left is dressed in a black jacket over a white shirt, and the man on the right is in a light-colored suit with a black shirt. There is a Chicago city seal and a flag in the background.
Bold text stating 'Time to get dramatic' on a bright red background.
Bright yellow background with bold black and red text reading 'IT'S THEATER SEASON GET INTO CHARACTER'.
Bring the drama, all season long
Group of people sitting and standing in front of a large building with glass windows, holding a red banner that reads 'IT'S THEATER SEASON' and a smaller banner with logos and the text 'chicago' and 'DCASE'.

Choose Chicago partnered with the Chicago Cultural Affairs Department for this fall campaign to launch Theater Season, driving Chicagoans and visitors alike back to theaters and the arts around Chicago.

Our first brand act, an official declaration of Theater Season, featured the cast of Hamilton and Chicago Mayor, Brandon Johnson. The second included a live boxing performance from the cast from This Must Be The Entrance to Heaven on the Daly Plaza courtyard.

Creative Director: Brett Terblanche

Assoc. Art Director: Priyoshi Kapur, Jackson Ozark 

Design: Hayley Jungmann 

Art Director: Mason Galecki

Copywriter: Ivana Gatica 

Producer: Eric Pshioules, Rachel MacNeill

Agency: Havas Chicago